How to do a pet rescue commercial
For years I’ve cringed at the pet rescue commercials done by the SPCA. You know the ones — the sappy song (“In the Arms of an Angel”), the pitiful animals, and the pleading Sarah McLachlan. I couldn’t be a bigger supporter of pet rescue (my Annie is a rescue) but I’ve always hated those commercials.
I think this commercial from Nature’s Variety Instinct and Best Friends Animal Society is remarkable. I’ve watched it several times just because it makes me smile, and I’m guessing it will continue to do so. Visit the website to learn about the film (somehow “commercial” seems inappropriate). The owners of these dogs and many more submitted photos for the film — more than 25,000 in all. The website has stills of those that made it into the film, as well as many that didn’t (surely not all 25,000, but there are a lot). And each one includes the dog’s name and a line or two about him or her.
Such a beautiful, joyous film. Makes me want to go rescue several dozen more dogs and make them just as happy.
Long live pets!