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Category: advertising

And now a word from our sponsor …

This is a “high fashion” ad that appears in my New York Times newsletter most days. I’ve always thought high fashion stuff was kind of silly. Dramatic poses that normal […]

How to do a pet rescue commercial

For years I’ve cringed at the pet rescue commercials done by the SPCA. You know the ones — the sappy song (“In the Arms of an Angel”), the pitiful animals, […]

No puppy love from GoDaddy ad

  Super Bowl commercials are beginning to appear and I’ve somehow managed to miss most of them. (As an advertising major in college, I always find them interesting.) This one […]

Life Alert tries again (video)

First, Life Alert became a long-standing joke with its “Help, I’ve fallen and I can’t get up” commercials. Then it was widely and justifiably condemned for a truly creepy, horrible commercial. […]

Cartier back with new commercial

  In 2012 Cartier stunned us with a 3.5 minute tour de force that set a new gold standard for television commercials. Now, following that success, they’ve released “Cartier — Shape […]

Life Alert sinks to new low

I just saw the latest Life Alert commercial and my reaction is so negative in so many ways that I hardly know where to begin. Fear tactics are a loathsome […]